Gorgeous work from Finnish design studio Kokoro & Moi, who recently completed this identity and marketing collateral for Helsinki Design Week — the largest design festival in the nordic countries.

The festival’s old identity featured a designer’s ruler marking out the seven days of the week and this provided the basis for the bold geometric pattern that has become such a prominent feature in Kokoro & Moi’s refresh. This element is combined with graphic photography by Osma Sarvilahti  and bespoke typography to great effect.

More images after the jump!