Viva la Vid—a by Bruto | Incredible Types

Viva la Vid—a

Love this exceptional packaging that was designed by Swedish studio Bruto for Lagar de Costa’s very first red wine. The logotype is a clever play on words as ‘Viva la Vida’ is the Spanish exclamation for ‘Life is Great’, but the em dash breaking the final word means it can be read as ‘vid’ — the Spanish word for ‘vine’. What I love most about this mark are the letterforms themselves, which possess a sophisticated Art Deco feel.

bruto.se
viva la vida 1
viva la vida 2

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