Urbanized identity by Build | Incredible Types

Urbanized identity

Build are a small design studio based in London and I’ve been a fan of their work for a number of years. The identity, packaging and film poster they created for Gary Hustwit’s final film in the design trilogy Urbanized is a particular favourite.

Build created a series of pictograms derived from the film’s core themes, which were then paired with the typeface Avant Garde to create a strong visual look for the film’s branding.  The bold, but simple monochromatic colour palette and the playful use of scale and large type work particularly well.

wearebuild.com
URBANIZED
URBANIZED 2
URBANIZED 3

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