The Beaufort by The Company You Keep | Incredible Types

The Beaufort

Thoroughly enjoyed looking through the folio of The Company You Keep, a design studio based in Melbourne, Australia. I especially like their branding work, which includes this identity that was developed for The Beaufort — a relaxed Hamburger joint based in Melbourne’s northern suburbs that takes inspiration from imagined American dive bars. The custom typeface that forms the basis of the logotype is modelled on iron dock cleats and traditional sport insignias, while retro advertising and product packaging informs the rest of this superbly crafted identity.
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