Talous Consulting by Anagrama | Incredible Types

Talous Consulting

Anagrama have updated their portfolio with some slick new projects, including this recent identity for Talous Consulting, a boutique firm based in San Pedro Garza García, Mexico who specialise in financial consulting and investment banking. What I find most interesting about this identity is the logotype, which has been set in a custom blackletter typeface. The choice of font is unusual, but effective because it separates Talous from their competitors, while the use of bright colours and guilloches creates a point of contrast, which is quite striking.

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