Subform Identity by Subform | Incredible Types

Subform Identity

Subform is the creative alias of Dennis de Vries, a designer based in The Netherlands who specialises in branding and communication design for digital and print. He has recently launched a superb new website to compliment this recent rebrand he completed for himself in late 2012. The word ‘Subform’ represents his conceptual approach to design and the letterforms found within the logotype are modelled on the forms that can be created using a single paper clip – an icon of modern industrial design due to it’s spare, machined aesthetic. This aesthetic is also echoed Subform’s new business stationery, which has been executed in a minimalist design style using a simple, yet bold colour palette.
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