Love this elegant identity for textile designer Monique Ste-Marie by Montreal based studio La Mamzelle & Co. A stylised capital ‘A’ is used for the brand mark and appears both by itself or within the logotype. Its form references the client’s range of hand woven hemp baskets quite nicely! The use of a refined serif for text helps soften the geometric letterforms found within the identity mark and logotype, while also injecting a timeless sense of elegance.

This work is typical of the studio’s considered approach and I thoroughly recommend taking the time to browse the rest of their portfolio.