Roiter Zucker by & Smith | Incredible Types

Roiter Zucker

Love this corporate identity designed by London based design agency & Smith for Roiter Zucker — a law firm that is fiercely proud of their unconventional approach.

For such a client & Smith turned the branding process on its head, gave the client several design elements and asked them to design their own logo! The results of this exercise were then used to create several posters, which were cut down and applied to a range of printed materials such as business cards and letterheads.

The resulting juxtaposition of different visual elements creates a striking identity that beautifully reflects the client’s business ethos.

andsmithdesign.com
Roiter Zucker 1
Roiter Zucker 2
Roiter Zucker 3

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