Love this charming identity designed by Ana Paiva for Portugal dos Pequenitos, a learning-through-play park for children that is located in Coimbra, Portugal. Learning through play describes how a child can develop social and cognitive skills through play and by exploring the world around them. The way in which children play though is somewhat random, as it doesn’t involve undertaking prescribed activities which have predefined outcomes.

This concept is wonderfully reflected by the identity mark, which is composed of colourful geometric patterns that are randomly applied in a variety of combinations using Processing — an open source programming language that can be used to create images and animations programatically.