Hype Type have offices in both the UK and the US and possess a pretty amazing folio of typographic led design work. This recent project for the Pool Trade Show is a particular favourite. The Pool Trade Show showcases emerging art and design led fashion brands and it’s a place where large retailers scout for hot new items. As you would expect the identity for such an event is incredibly slick. The identity pictured below utilises a flexible typographic approach, intended to reflect new directions in fashion.