Maison Gerard by Christian Cervantes and Mother New York | Incredible Types

Maison Gerard

It seems graphic designers are yearning for yesteryear at the moment if you consider how retro and vintage design styles have come back into vogue. So much of this design is inappropriate though — designers simply following trends.

Not so with this beautiful identity designed by Christian Cervantes and the rest of the team over at Mother New York for Maison Gerard, which has a distinctive Art Deco flavour that’s combined with impeccable execution. Maison Gerard is a renowned Art Deco antique dealer and contemporary gallerist, so it’s one of those great examples where the usage of a period design style actually reflects something meaningful about the client.
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