Jackie Smith by Estudio FBDI | Incredible Types

Jackie Smith

Feminine, elegant and luxurious were the first words that sprang to mind when I first saw this brand identity designed for Jackie Smith by Estudio FBDI. The colour palette of white, pale pink and contrasting black certainly conveys all these qualities, but it’s the loosely spaced geometric sans-serif typeface and minimal layout that cements them.

There’s something a retro flavour to this work too — a nod to the aesthetics of high fashion from years gone by. This subtle retro quality comes to the fore though in the visuals FBDI art directed for Jackie Smith’s advertising campaign, which utilises vintage inspired visuals to great effect (follow the link below).

jackie smith 1
jackie smith 2
jackie smith 3
jackie smith 4
jackie smith 5



Latest posts

Sorry, your browser is outdated and not supported. Please update to a modern standards compliant browser to view this site. We recommend Google Chrome. Thank you.