Fred Perry 52 12 by The Bakery | Incredible Types

Fred Perry 52 12

The Bakery are a Russian design studio founded in 2011, who specialise in identity, print, packaging and typographic design. This invitation to an event held in Moscow to celebrate the 60th birthday of British clothing brand Fred Perry is typical of their thoughtful approach. The choice of coloured paper stock was inspired by the 60 Years Authentic Collection, which includes six polo shirts in six classic Fred Perry colour combinations, while the stenciled typeface used throughout ‘is a mix of classic form & punk attitude’.

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