Love this eccentric and playful identity for Flow Festival created by Finnish design studio Tsto, which revolves around visual wordplay set in a bespoke typeface and illustrations by Santtu Mustonen.

The typeface itself is undoubtedly influenced by contemporary European sans-serifs and possesses a character the studio saw ‘as smart, easy-to-approach and with a sense of humour’.

The images below are of the collateral produced for the 2011 festival, however this identity has been modified in subsequent years to reflect a variety of unique themes. Follow the link below to view this project in its entirety.