Given the holidays are here and I’ll be spending them at the beach, enjoying the Australian summer it seemed entirely appropriate to feature something surf related. What better than some work by Wedge & Lever, a design studio based in California that’s carved out a niche for itself in the surf industry, in addition to other board sports.
The work below was designed for a feature surf film by surfer John Florence and filmmaker Blake Kueny. In addition to the beautiful branding and printed collateral the studio assisted in the creation of a digital media strategy, which helped build the John Florence brand ‘by generating over one million views on Vimeo and breaking iTunes sales records in the action sports segment.’
View the trailer for DONE on Vimeo.