Love this identity designed by Roots for Craig, a freelance programmer who focuses on web development. No doubt many of you are thinking that this is something of an obvious solution, but what I love about this work is the commitment the designers and the client have demonstrated to the idea. Beautifully done!

In case you’re wondering the typeface used here is Inconsolata by Raph Levien (available here), which as far as I’m concerned is the best and only choice for writing code!