Impressive brand identity by Mexican studio Memela for Barbieratto — ‘a barbershop dedicated to caring for gentlemen, offering key services like haircuts and tattoos’. The identity harks back to the roaring 1940’s and the aesthetic adopted by high-class Mexican barbershops at the time.

There’s lots of polish and little touches here and there that make this a truly memorable visual identity. Everything from the gold foiling to the subtle shape of the business cards is carefully considered and beautifully executed.