In 1963 Lufthansa began to implement an identity designed by Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm — an identity that would later standout as one of the most influential of the 20th century.

The amazing fifth book in the A5 series documents Lufthansa’s iconic identity, in addition to its design and advertising history spanning from the 1920’s to today. In addition to work taken from its corporate archives, interviews and background articles, the publication also contains reproductions of the Ulm study of 1962 and the airline’s corporate design manual from 1963.

Designed by Jens Müller (Project Leader), Karen Weiland, Marvin Hüttermann, Patrick Mariathasan, Pascal Tedjagutomo & Benjamin Welke for Lars Müller Publishers & Fachhochschule Düsseldorf. Available from Lars Müller Publishers. A must have!